According to news reports, 2015 is the year that male grooming takes centre stage – it seems that men care about their appearance too. It’s not just women who are conscious about how they look, their sense of style, fashion and the ageing process; men have started to realise that making yourself look good is something that they can do too.

Men no longer just roll out of bed, into the shower and out the door to work in five minutes – nowadays men have as much of a skincare and haircare routine as women. Men feel the pressures too, many of them the same ones that women have been talking about for years – the need to keep up with younger work colleagues and look ‘fresh’ in the office, or being newly divorced and out there looking for love again in your 40s or 50s. Looking good and maintaining a youthful appearance is now important to both sexes.

According to market research company Data Monitor, 52% of men consider their appearance to be important or very important to them. A third of them spend at least 30 minutes a day on their personal appearance and admit to touching up their looks throughout the day.

You could be forgiven for thinking that it only applies to A-list celebrities, like Premiership footballers and Hollywood stars, but no – the man in the street wants to and CAN look his best too. More importantly, the desire to use skincare products or visit a cosmetic treatment clinic ,if you’re a bloke, is no longer something to be sniggered at – your mates down the pub are probably all at it too, if you just ask them! The era of facials, manicures, skincare regimes, anti-ageing treatments and even make-up for men is here.

Let’s face it, you want to look good in those selfies that you post on Facebook, Twitter and Instagram now don’t you guys?

Well, worry not, here at Hilton Skin & Body Clinics we can help…and there will be no laughing at the fact that you’re interested in laser hair removal, wrinkle relaxing treatment or help with your acne scarring. Our team regularly treat men in our Reading clinic so you’re in good hands and not alone in visiting a cosmetic clinic.

We can provide men with anti-ageing treatments such as dermal fillers and botulinum toxins to add volume and contour your face, as well as relax lines and wrinkles and improve skin hydration and give you a natural, younger looking appearance.

We can improve on skin texture, tone and colour, including acne scarring, using our microdermabrasion treatments, intense pulsed light (IPL) or skin resurfacing laser, and our electronic dermaroller device to brighten and rejuvenate your skin to bring back your youthful glow.

Bothered by pigmentation or thread veins on your face? Then we have treatments to address those too, including IPL and advanced electrolysis.

So, if looking ‘well groomed’ is good enough for David Beckham or George Clooney, what are you waiting for?…It’s good enough for you too.

To find out more about treatments for men at Hilton Skin & Body Clinics, simply contact us today to book an appointment.